Cultural Body Size Trend: Japanese Women Getting Curvier

Japanese women aren't usually known for being curvy. The typical Japanese woman in most of our imaginations is stick thin and completely flat with no curves. The only option was for plastic surgery which is very common even for girls as young as twelve. They would get breast enhancements called 'gummi bears.'

But recently more and more younger women are popping out with the natural "bon-kyu-bon" look meaning big breast, small waist and big hips. Now retailers in all major shopping districts rush to replace their clothing to fit a new generation of curvier women.

Not so long ago most Japanese stores didn't even stock large sizes but recently more women have been complaining that the sizes in local stores are too small for them. This has made a big change in the clothing industry of Japan. Juicy Couture, known for its figure-hugging terrycloth tracksuits, opened one of its biggest stores in Tokyo last year. Tokyo's high-end Isetan department store, which used to relegate its bigger sizes to one corner, now prominently features larger items from designers such as Ralph Lauren, Diane von Furstenberg and DKNY.

Before, the bras were the padded types. Now the best-sellers that are new to Japan are called "Love Bras," they show cleavage with less padding, meant for curvier women in their 20s.

This could be good news for most Americans who often go to Japan. Before it was almost impossible to find sizes that fit westernized bodies but now bigger sizes are showing up in stores for people to buy.

In the media more bustier women are popping out too. Before it was all about the cute and innocent look but recently pop stars such as Koda Kumi have been keep up with their fans and the other young adults by wearing sexy metallic bras and not much else.