Marketing Your Way to Success

Affordable Advertising: Market Your Way to Success

You're excited because you've just finished the project you've been working so hard on, and you can't wait for the money to start rolling in! But wait, the money can't begin to start rolling in until you get the word out. Over five years experience in marketing and sales has taught me a lot about marketing, and today I'd like to share what I've learned with you.

Starting out I did not know much about marketing promotion, but along the way I learned. The techniques I am sharing with you today are affordable - some won't cost you a penny, and others may only cost you a few dollars.

You must begin your marketing plans by finding the markets, and also by creating and distributing promotional materials. Following are a few ways to help you get started with your marketing plans:

Send press releases
Advertise in print
Sign guestbooks
Use e-zines & newsletters
Use the message boards
Create a Web site
Contact bookstores
Send spam-free e-mails
Get into the search engines
Participate in link exchanges
Participate in banner exchanges
Add signatures to your e-mails
Invest in or create your own business cards
Invest in or create your own brochures
Invest in or create your own bookmarks (for authors)
Invest in or create your own flyers

Press Releases

There are Web sites on the World Wide Web that will allow you to promote your press releases for free - use your favorite search engine and search for "free press release distribution" (include the quotes). Visit the Web sites you have found and submit your press release to all of them.

Another way to distribute your press release for free is through newsletters and e-zines. Search the Internet for newsletters and e-zines that relate to the product, service or business you're promoting. Upon finding the newsletters and e-zines search their Web site for information on how to send a press release to them. If you cannot find information on how to send press releases to them, contact the editor of the newsletter or e-zine and ask him/her if they publish press releases, also ask how they prefer to receive the press release.