Promoting Your Book at Book Signings and Public Functions

I have heard time and again that it is lot more difficult to sell a book than actually writing one. In today's world where people tend to prefer getting bite size summaries on their iPod or their electronic reader, writers are faced with dual challenge of writing a book that interests people and also one that actually sells.

Writers who have chosen to publish independently or those who have published with small publishers who don't have much resource for sales and marketing find it even more difficult to sell books. They have to compete with authors who have strong backing from publishers or those willing to shell out some serious amount of money for marketing.

If you are a writer on a budget ready to sell that precious creation but don't have a publisher with deep pockets to help out in sales and marketing, with little creativity ,imagination and public speaking skill you will be able to sell your book better and also get your name out there in the market.

Targeting book signings and public functions to market your book is good way to start, because it gives you the opportunity interact directly with your readers and listen to what they have to say about the book. Their feedback can help you be better writer and also understand your audience market better.

Here are some tips to make the best of book signings and public functions:

If you are planning to promote or sell your book at the book signing or a public function, contact the organizers early and get their permission. Ask them bout the kind of crowd that is going to be there and the demographics. That way you will be able to tailor your promotion to fit the audience.

Print out promotional materials to suit the crowd that is going to be there. For example, if you are expecting lot of senior citizens then print flyers with slightly larger font and don't use much of latest technical jargon.

Appear cheerful, approachable and confident. If people like you and are interested in what you have to say, they are more likely to buy your book.

Answer questions with confidence and humor. Little joke helps break ice and creates a comfortable environment.