Start a Corporate Gifting Business

By Kay Reynolds, published Mar 23, 2006
Published Content: 154  Total Views: 397,442  Favorited By: 11 CPs
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If you've ever been an employee of a major corporation then you know what I'm talking about. Corporate gifting is a $17 billion dollar industry based on the rewards of above-average employees. When an employee is honored by a corporation, he or she receives a gift - often personalized bottles of champagne or wine, cigar boxes or fruit baskets. Leading industry sellers make enormous profits off of bulk orders by major corporations and businesses.

What most people do not see is that this is a lucrative and fairly simple start-up business for the right person. If you have always dreamed of starting your own business, but don't know where to begin, you might want to consider this fast-growing industry.

What is a corporate gift?

Corporate gifts are ordered in mass quantities by companies who want to reward their employees or who give gifts to their staff at Christmas or birthdays. They can also be used for major promotions or as a thank-you to every staff member after a large account is secured. Corporate gifts range from single bottles of wine to enormous baskets filled with champagne, fruits, meats and cheeses. 

What is a corporate gift company?

A corporate gift company is a distribution business through which a corporation can order mass quantities of corporate gifts. These businesses are usually run over the Internet or through catalogs, and rarely operate through a "brick and mortar" storefront. Some corporate gift companies have specific products - such as personalized bottles of Merlot or signature cigar boxes - while others provide a vast variety of different gifts through various manufacturers.

What is the difference between B2B, B2S and B2C Corporate Gifts?

Takeaways
  • Corporate gifting is a competitive, but lucrative industry.
  • You will need a website and perhaps a paper catalog.
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