Impact of Television on Semi Urban Society in India

Electronic media is considered as media for masses. It has been an ever evolving process since the invention of printing by Gutenberg in the 15th century in Germany. The beginning of this process in India as a part of mass communication to propagate News and views about the current happening in the contemporary society are credited to James A. Hicky. Who published the first Newspaper in India Bengal Gazette (1780). 

A dormant volcano erupted with the television emergence. The way of new invention established the concept of media on the floor of mass media in the field of mass communication and communication skills. 

Over all purpose of any media is informing, evaluating, directing, influencing, teaching, Image projecting, orientation and create themselves effective decision making (Shyamali Bhatacharjee-2005). The media namely film, stories, music are known ton affect human behavior due its greater impact of "Involvement of receivers western all et-al-1996).Media consumption captivate long hours each day in the lives of typical Indian. 

In one hand median is playing a very effective role in our life to inform, entertain, educate, and to promote ideas, culture and values as per the temperament of its own. 

These tend to emphasize one of thus more than the others. Electronic media emphasize inform entertain and we can say also stress on persuasion media preserve the culture of furnishing record of events and by the origin, development and ultimate use and influence of mass media are in conformity with the charging complexion of the society.

Through the industrial and communication revelations have changed the face of our country. Thus the Impact of electronic media has to be seen in the background of our tradition and value based social structure. Growth of electronic media has made if possible for us to get for more information today than only time before, information is indispensable in a complex advance society. We are an informative hungry society. We need ever increasing amount of information in order to maintain and enhance our standard of living.