Bias Free Media? Think Again

A Look into the Other Side of Online Media

By Bhumika Ghimire, published Apr 06, 2006
Published Content: 168  Total Views: 86,413  Favorited By: 13 CPs
Rating: 3.1 of 5


Yesterday, February 28th, while surfing Google News, I stumbled across the idea of checking if the Online media is really progressive and unbiased as we all have come to believe(or in some instances have been made to believe).For my experiment, I searched Google news for following key terms: Angola, Burundi, Nepal, Oscar Awards, Angelina Jolie, Winter Olympics, Mariah Carey, Chinese Government, Hurricane Katrina. The reason I chose these are simple, Angola, Burundi and Nepal are among the poorest nations of this world. Angola has life expectancy of 39 years for men and 42 for women, Burundi has per capita income of $90 (cost of a pair of jeans in the malls), and civil war in Nepal has almost crashed the economy, deepening the poverty crises.

In contrast, far from the troubled poor nations, in glamorous Kodak theater Oscar Award celebrates the bold and beautiful of Hollywood. Rich and beautiful people celebrate the evening with fine wine and delightful gourmet meals. Angelina Joile, once wild actress now has taken up the role of "do-good" princess for Africa and Asia. Winter Olympics, celebrates the true spirit of sportsmanship. Mariah Carey (do I have to describe her..?).Chinese government, leading the red revolution beyond the nation's borders, and Hurricane Katrina, six months later hundreds of people are still without a home, water or electricity in the most powerful nation.

What I found made it clear, online media like it print counterpart has bias against the sad stories, not so pretty pictures. It thrives on gossip, and the digital divide has made sure the rich nations feed more into it than the ones lagging behind. Google news search with Angola gave out 2,880 results, Burundi: 1,060 and Nepal 8,760.Compare it with Oscar Award:11,200, Angelina Jolie:3,710,Winter Olympics:51,900,Katrina: 64,400, Chinese Government: 21,100.

Takeaways
  • Is online media really free?
  • Does online media really represent the entire population?
  • Is Angelina Jolie more important than Burundi?
Did You Know?
Oscar awards has more news than Angola.
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Comments
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The real bias in news is that the focus of news coverage isn't to provide information, but to sell advertising. Therefore, news that the majority of people might be interested in gets the most coverage. That's not to say that the media doesn't create interest--Natalee Hollaway, Scott Peterson--in stories that most people normally wouldn't care about. But even in these cases, as you suggest, the media focuses on stories that provide "pretty" pictures. The whole idea of a left wing bias is ridiculous when you consider that every mainstream outlet in America is controlled by multibillion dollar conglomerates--entities not exactly known for their socialist concerns. No, the real bias in news coverage is the bias toward covering the news that brings in the biggest audience so that CNN, MSNBC, Fox, ABC, CBS, NBC, etc. can charge the biggest ad revenues to Visa, Walmart, JP Morgan, Ford, etc.

Posted on 04/08/2006 at 10:04:00 AM

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