The Science of Getting Rich and Taking Action

Act Now! Time Sensitive! Limited Time! Are These Calls to Action Legitimate or Just Plain Trickery?

Should we act swiftly when we are presented with an opportunity? People often look back with regret at missed opportunities and smart marketers attempt to capitalize on that fear of loss. There is a fine line between taking appropriate action and acting in fear. As an Internet marketer who works from the philosophy of The Science of Getting Rich, using these types of calls to action is walking a fine line between working on Competitive vs the Creative plane. Allow me to explain.

According to Wallace D Wattles and taught by Bob Proctor in The Science of Getting Rich Seminar, we need never act in haste. When we understand that the universe is abundant, that there is no lack, we understand that our business transactions, then we do not need to act hastily nor do we need to attempt to compel others to act in haste. This is a very difficult point to grasp since marketing is about compelling others to act - and sooner is better from our perspective! Rather than using tactics such as limited time offers, we can use the Law of Attraction to attract the people who need or want our products or services. I am not suggesting that it is never appropriate to put a time limit on a special offer. Simply that it should be legitimate. If the offer is not limited, do not lead others to believe it is.

As a consumer or an entrepreneur looking at a business opportunity, we may feel that fear of loss if we are hit with that limited time offer. Again, understand that there are times when such a claim is legitimate. For example, my partners and I are currently advertising for a limited number of people to participate in a specific project. There is a legitimate maximum placed on the number of participants, however... any number of applicants over that ceiling will not be turned away. They will simply have to wait. So, while there is some strategy - we want to fill those spots as quickly as possible - there is no emergency or need for anyone to make a decision before they are ready.