Boychik Lit is Hipper Fratire

The new term fratire, or fraternity satire, was coined a year ago by Warren St. John of the New York Times, presumably because his editors did not approve of another term that rhymes with "chick lit."

But somehow, fratire just doesn't seem catchy enough. And that preoccupation with fraternity culture - is puking on your own shoes really all that interesting?

How about - boychik lit instead? Derived from the Yiddish word for a young man who has more chutzpah than brains?

Boychik lit can be a counterpoint, alternative to, and parody of the hugely popular female-oriented fiction genre. Moreover, boychik lit defies the widely held notion that today's young men won't or can't read, presumably because they've been conquered, co-opted, and rendered brain-dead by the video game industry and excessive masturbation.

As to the population at large, even if they are not rabid fans of chick lit, the woman-on-the-street and her cowlicked male companion will both know something of Bridget Jones's Diary and The Devil Wears Prada. An even larger audience of TV viewers will have eagerly anticipated episode after bodice-gripping episode of Sex and the City.

One need not stray beyond the lush pastures of HBO to find the demographic home of boychik lit. Entourage is a series about young men on the make in Hollywood. However predictably repetitive the subject of scoring in Babe-alon, not only young men but also men of a certain age who fantasize about being young never seem to tire of Entourage.

The godfather of boychik was Peter De Vries, longtime New Yorker editor and (today) the lamentably deceased and mostly unsung master of the male-centered comic novel. For example, never one to shy way from topics in questionable taste, De Vries wrote Slouching Towards Kalamazoo, about a confused young man who elopes with his teacher, and Forever Panting, about a struggling actor who divorces his wife to marry his mother-in-law.