Bands: How To Effectively Put Together A Press Kit

Putting together an effective press kit can be paramount when it comes to a bands success. Industry professionals receive hundreds upon hundreds of press kits every week. It is important to make sure your band's press kit stands out amongst the rest. There are a few simple guidelines that if followed properly will ensure your band's press kit grabs the attention of record labels, promoters, and club owners you're trying to impress.

Photography is among one of the most important components involved in constructing an effective press kit. Your image can make or break you in the music business. This is a widely known fact, but for some reason many bands continue to ignore it. Make sure your band photo is the first thing people see when they open your press kit, and make sure it looks GOOD! Your press photo should be a flawless 8x10 shot that looks like it came off the cover of Rolling Stone. Do whatever it takes to get a good photo, even if that means paying big bucks to hire a professional fashion photographer. Trust me, it will be worth it in the end.

Keep your biography simple and professional. The biography section of your press kit should not be an actual "biography." No body cares about where you grew up, or how old you were when you wrote your first song, or what your favorite color is, or how you came up with your band name. The only information that should be in your bio is the name of your band, who the members are, how long you've been together, what you have accomplished to date, and a short description of your music. Your biography should be no more than one or two paragraphs.