How to Interact with a Miller Lite Girl

Marketing is a huge part of our society this day and age. Every company has a marketing division, and spends grand amounts of money each year to advertise their products or services. Beer companies are no different. They spend millions of dollars each year on concert advertising, sponsoring sporting events, buying radio and television time for commercials and other major expenses to get their point across that they are the best product.

They also spend a lot of money nationally on advertising in particular cities as well; printing banners, making signs, hanging lights and sending out a crew of girls to be walking advertisements for their company. Most people have seen these girls at some point in a bar, club, restaurant or sporting event; they are called Miller Girls, (or any other company).

I have had the pleasure of being a Miller Lite Girl for several years now, and while it is a very exciting and rewarding job, most girls find themselves wondering if it is worth it. In Alabama, where I have worked, we are lucky enough to choose our own outfits and basically run the promotions ourselves, but most girls don't have that kind of luck. Many people see us out, but don't realize what exactly our point in being there is, especially after having a few drinks.

The biggest misinterpretation is that we are there to entertain the crowd. The girls are not entertainers, they are doing a job in which they are getting paid for, which is to promote a particular product. They are there to speak to and look at, not be harassed or touched. A lot of people, we have found, want to have a picture taken with the girls, which is fine. After the alcohol kicks in, however, they want more than a picture.