10 Things that Lower Search Engine Ranking

So, you've finished building your website and now you need to submit it to the search engines. When your website is established and you submit the web address to the search engine such as Google, HotBot, AOL, Ask Jeeves, Lycos, Yahoo, and MSN, you are then able to place keywords for your website.

Some major things to avoid when trying to rank high on a search engine, is creating link farms. Link farms are multiple doorways that exist only to multiply the number of links that are pointing to their websites. These links are not rich with content, but include a string of keyword terms that would earn them a high ranking with those search engines.

Beware of irrelevant links as well. You should however have a lot of different links that point to your website, but only if they are relevant to what your website represents. If the search engine finds links that are irrelevant to your website, they will lower your relevancy rating giving you a low ranking on the search engine.

Also beware of irrelevant keywords. When a search engine finds that there are keywords that have nothing to do with your website, they treat it just as they would for irrelevant links and lower your ranking. If you choose keywords that have a too high rate of competition, it will be nearly impossible to get ranked high.

Don't "keyword stuff" your meta tags. What exactly does that mean, you might ask? It simply means that the keyword is used over and over in their meta tags. In the past, this gave websites a high ranking, but not any more. If a search engine discovers this they will penalize you for it.

Try to avoid "free for all" link pages. You shouldn't worry about placing your links to your website on pages where everyone is invited to place their own links. This makes it very competitive and you may not get any hits at all to your website. These types of websites already have a very low ranking and will ultimately cost your points with search engine ranking in turn lowering your ranking.