How to Harness the Power of Niche Marketing for Your Jewelry Business!

If you're a jewelry designer, you're probably already aware of the amount of competition there is for the handmade jewelry dollar. It can be frustrating when you exhibit at a jewelry or craft show and find you're one of many jewelry exhibitors. What's the best way to overcome this problem? Your answer may lie in harnessing the power of niche marketing for your jewelry business. Why? Because it's easier and less costly to reach your market and you become known as a specialist in the jewelry niche you occupy which gives you credibility.

Let me illustrate by telling you about a business with a unique little niche that's made them quite a big success.

One day at our bead store, a lady walked in with an interesting line of handmade jewelry. Her jewelry consisted of little teapots in all shapes and sizes cast in sterling silver. Some of the teapots had beads as the body of the teapot, while others were hollow sterling with intricate patterns on their surface.She had made these little teapots into earrings, Victorian looking necklaces, bracelets, and pins. According to her, she had the teapots cast by a silver casting company in Providence, Rhode Island. The casting company then sent her the teapots to be made into completed jewelry designs.

Although she had a great deal of success marketing her teapot jewelry at craft and jewelry shows, her biggest source of sales was tea stores across the country. Seems this stores can't get enough of her tea themed jewelry since they sell out very quickly. She has a beautiful color brochure that really plays up the beauty and uniqueness of her designs.To reach her market, she simply sent out mailings of her color brochure to tea stores across the country and then followed up with a phone call. A very simple and effective marketing technique.