Enough Already, I'm Sick of Don Imus!
I'm sick of Imus. But not for the reasons you might think. I'm a Black woman, and if you believe the media hype surrounding this Imus debacle, you'd expect me to be up in arms as a result of his nappy ho comment. I'm not. I'm up in arms over this public demand for him to apologize and for
the fact that he got fired.
Are we really expected to believe that the sponsors who pulled out of his show are really appalled and hurt by his racially insensitive comments? If they were, they would (along with Sharpton and Jackson) boycott every single corporation that sponsors the entire media industry. It's a billion dollar industry to disparage Blacks. The only reason Imus was dropped was because he is no longer economically viable. CBS and MSNBC had too much to lose keeping that wacko on the air. It was cost-effective to let him go. Black people speak with their purses and so the real issue at stake is money. Racism has nothing to do with it. Even though it makes us feel good to think that by firing Imus CBS was speaking for most Americans who abhor racism and cuts it down quickly when it rears its ugly head.
Imus' apology is obviously not sincere. If he held Black people in high esteem he would never had made such a remark. So what's the point?
Are we really expected to believe that the sponsors who pulled out of his show are really appalled and hurt by his racially insensitive comments? If they were, they would (along with Sharpton and Jackson) boycott every single corporation that sponsors the entire media industry. It's a billion dollar industry to disparage Blacks. The only reason Imus was dropped was because he is no longer economically viable. CBS and MSNBC had too much to lose keeping that wacko on the air. It was cost-effective to let him go. Black people speak with their purses and so the real issue at stake is money. Racism has nothing to do with it. Even though it makes us feel good to think that by firing Imus CBS was speaking for most Americans who abhor racism and cuts it down quickly when it rears its ugly head.
Imus' apology is obviously not sincere. If he held Black people in high esteem he would never had made such a remark. So what's the point?
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Posted on 06/18/2007 at 10:06:00 AM