Hidden Agenda is Romsey, England's Hidden Treasure Trove of Bras

Finding good lingerie can be hard, especially if you need bras in a fuller cup size. Most shops have a limited size selection, with their bras only going up to DD (or, if you're very lucky, F cup). Other places offer bras that look cute, but are actually poor quality and/or uncomfortable to wear as an everyday bra. If you live in Hampshire, there is a solution.

Hidden Agenda is a local company owned by local female entrepreneur. She opened the first Hidden Agenda shop in Botley in 2007, and a second location has recently opened in Romsey. The idea behind Hidden Agenda is that every woman, no matter what size they are, should be able to get fantastic lingerie (primarily bras) and swimwear.

I visited the Hidden Agenda in Romsey. Located on the quiet end of retail oriented Bell Street, the shop is unassuming and welcoming. I was immediately greeted by the owner, who was friendly without being pressuring. The premises are small, but well stocked with bras ranging from the very small to the very large.

Their bra fitting service is reason enough to visit Hidden Agenda. I requested a bra fitting, and the whole experience was pleasant and surprisingly un-awkward. Most bra fittings that I have had have been terrible, with the shop assistants telling me sizes that I knew were wrong (I was once, in the same day, fitted as being both a 36F and a 40DD—neither size bra actually fit me very well in the end). This was a completely different experience. She measured me first, and then gave me two sample bras to try so that she could check the size actually on. She explained what made a good fit so that I would know what to look for, and pointed out specific things about each bra. Being fitted properly means that the bras I bought there are the most comfortable and supportive that I have ever had. If you live in the area, it is definitely worth going in to get fitted. I was impressed by the fact that she had bras in my size in stock, and she offered to order more.