Making Money by Selling DIY Items Online

By Lizzy Beth, published Jun 04, 2007
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MySpace has been popular since 2004, and is arguably the world's largest social networking community. With reports of over 100 million accounts, and over 15 million unique users, you'd be right in assuming MySpace is a great place to make money and the potential for promotion is incredible. With DIY creators, this seems an easy way to make money by doing something you enjoy. How can you tap into this massive audience and create an income stream?

One of the newest crazes on the internet amongst Myspace users appears to be the use of a profile to sell DIY items. Companies such as Hot Topic and LoveBites and Bruises have dominated the "scene", taking advantage of the trend to "be different". Hot topic allow a mix and match service, LoveBites and Bruises offer a jewellery making service, both of which have set a foothold by targeting an ever-growing online market of DIY enthusiasts.

Ebay and Etsy offer another way to deliver your items to mass audiences, rather than through individual website sales, which often gather no revenue unless advertised in the masses (which can be costly, especially when standing up to competition).

Companies which over laser-cutting and t-shirt printing services are answers to a growing demand for DIY making in the masses which require little effort on your part, simply design and hit send. LoveBites and Bruises go two steps further than traditional DIY services by offering a chance to advertise and sell in their London based store.

You might have by now visited a thousand websites selling DIY necklaces, bracelets, earrings and clothing. The key is orginality, just like offline, creativity is key in creating attention and thus interest in DIY items. Nobody wants to purchase an item that looks like a replica of something they saw in a store for half the price. They are paying for exclusivity - this design belongs to you and no-one else.

Hot Topic started in the 1990s and barely survived among young, mostly suburban, rock fans. It lasted over a decade of alternative culture trend shifting, but now Myspace and "emo" subcultures has helped to promote it's "individuality."

Takeaways
  • Selling DIY items on your personal profile or website is easier than you think
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