Frito-Lay Launches 'Impossibly Good' Veggie Crisps: a Review of Flat Earth's Herb & Garlic Baked Veggie Crisps

On a recent shopping trip while perusing produce, I noticed a display of new veggies crisps called Flat Earth .™ There stood a stand filled with bright, blue bags-we're talking blue like the most crystal clear day. I have a thing for packaging and Flat Earth did a nice job of capturing my attention.

Inside the bright blue sky was the brand's logo, a red cloud with a flying pig in the center. Beneath the cloud if Flat Earth's slogan, "Impossibly Good." So the name, logo and slogan all lead to one conclusion-these things made of fruits and veggies aren't supposed to be good, but by golly, they are. Underneath the logo was an assortment of fresh-looking vegetables, greens and a garden.

I was sold. I picked up a bag of the Baked Veggie Crisps in Garlic & Herb Field, ™ and almost grabbed a bag of fruit crisps, too. However, I reminded myself I was only at the store for coffee filter cones #4. As soon as I got into my truck, I tore into the bag of Flat Earth veggie crisps. They were fantastic!

The crisps were ultra crunchy, much more so than a potato chip. The crisps were also a little thicker than a typical chip would be. The outside was covered in the garlic and herb seasoning. Really, these were bursting with flavor. I read that the crisps were made up of potato, rice and veggies, which would account for the different flavor and texture.

Then, I got the surprise of my life. At a stoplight, I picked up the bag. As I munched, I read that the Flat Earth veggie crisps were born from the Frito Lay company. That's right. Frito Lay is responsible for these tasty veggie snacks. As the story puts it, a group of women employed by Frito Lay wanted to challenge the fact that people believe snacks can't be good for you and that nutritious foods are boring.

While I only tried one flavor of the Flat Earth Veggie Crisps, I would highly recommend them as an alternative to potato chips. They are flavorful, and have less fat. The Flat Earth chips, according to the nutrition label on the herb & garlic flavor contain no cholesterol, 5g of fat and 0g of trans fat. Also, there is a half serving of vegetables in every ounce of the chips.