The Top Ten SEO Techniques and Page Design Elements that Will Get You Blacklisted from Google

When You Are Looking to Optimize or Re-design Your Web Pages for Google, You Really Need to Be Aware of What Google Considers "foul Play" when it Comes to SEO Techniques

By Rob Mead, published Jun 20, 2007
Published Content: 98  Total Views: 46,929  Favorited By: 11 CPs
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The biggest search engine of them all is without a doubt Google. What they say goes, and most website owners just have to put up with it. It is always good to know what SEO techniques that Google will allow, but most of all, what they will not allow. They can blacklist your site for as long as they want, and you will never be able to get a high ranking again if you cross them once.

Knowing how important a great ranking is for your web site or blog site, here is a list of six SEO techniques you SHOULD NOT do for any reason:

1. YOUR WEB PAGE TEXT IS IN GRAPHICS FORM ONLY
Google considers "burying" text in your HTML code hides the text from their spiders that are trying to detect all of your relevant content. They feel this is manipulating their search engines and they don't like that one bit.

2. YOUR SITE HAS A BLACKLISTED WEB PAGE LINKED TO IT
A good rule of thumb regarding this issue is never to link to a "link farm" or a "Free for ALL" link page. These websites deal in every under-handed cheap trick they can find to bypass Google's strict submission rules, thereby bringing every other website linked to them down in the gutter. Make sure that all of your links lead Google and your site visitors to reputable pages at all times.

3. BAD LANGUAGE ON YOUR MAIN PAGES
This also includes using ethnic slurs of all types, as Google really looks down on racist sites that result in hate crimes or other controversial events.

4. LINK BUYING
Google really hates when you have to pay another site just to link with yours. If your site is worthy of being included in Google's main pages, why on earth would you have to buy a link? It does not make much sense from a business standpoint either, because you should put your promotion budget somewhere else entirely.

5. CLOAKING
When you present one web page to your readers and another page just for the spiders from Google to search for relevant keywords, this is known as "cloaking". If an SEO specialist says it's OK to do it his way, tell him firmly "No way!" and go with another SEO company that is more reputable.

Did You Know?
The name 'Google' was an accident. A spelling mistake made by the original founders who thought they were going for 'Googol' resulted in using 'Google' as their company header.
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