Three Pillars for a Successful Business Venture

By Rajesh Shakya, published Jun 15, 2007
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In my last post- "What you need to become an entrepreneur?", I discussed about the different forms of "capitals" essential for business venture. Today I am trying to put forward few other fundamental things that you should really understand for successful entrepreneurial venture.

Your every move is the deciding move. Every move makes impact on your result. Your first move should be even more important, on that move you decide where you are heading towards? So you should make a thoughtful, well-informed decision to succeed. When I look at the successful, failed or "growth trapped" businesses, in general, I see three success pillars that decide their fate.
Three Pillars for Successful Business Venture
  • Work with Right People
  • Follow the Customer demand
  • Control your Finance

    You must start with right people with required skills, experience, attitude and drive. And another essential is that you must know the mystery of your business.

    You may have many crazy ideas and may be you are extremely capable but if those ideas are not doable or not achievable in short length, you can not win so easily. You must produce or deliver something your target customers really want, its their need or that makes their life easier. Either you choose your right target customers or offer the right things to the customers you are around. When I started a web development business, the market I was around was not ready for that. I tried to push, but I could not. I had to ultimately change my target customers. I learned that pushing something does not work.

    Another important lesson that you learned from my business - to control the expenditures. Learn to spend as little money as possible. When you get money (from loan, Venture Capitals, or friends and family members), don't spend it. Keep reserve for the time when you will be in cash crunch. Most of the entrepreneurs spend lavishly on everything - furniture, latest computers, ambiance and everything.

  • Three Pillars for a Successful Business Venture

    Rajesh Shakya - Helping Technopreneurs to excel and Lead their life!

    Credit: Rajesh Shakya

    Copyright: Rajesh Shakya

    Takeaways
    • Describes the major Three pillars for successful business venture
    • Author's experience shared
    • Consequences discussed
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