Link Popularity: Why it Should Be a Main Element for Your SEO Campaign to Be a Success

WHAT DOES LINK POPULARITY MEAN TO YOU?
When a fellow website owner decides to add a link to your site from one of his pages, what he is actually doing is validating the fact that the content in your site is relevant to the content in his site. It is also an acknowledgment from him that his site visitors should also be visiting your site to gather even more information regarding whatever subject matter it is that both of you have designed a website for.

THREE ELEMENTS THAT ALL INCOMING LINKS FROM OTHER SITES SHOULD HAVE
Because you have to make sure that the search engine spiders will rank you higher if they find sites that are as relevant to your main topics as you are, you should always make sure that your incoming links from other sites include these important elements:

1. QUANTITY
Most search engines such as Google and Yahoo! will not even allow a website to be submitted unless it has at least one or two relevant links to it before the submission process can be completed. You have to be sure to have at least ten really good and content heavy sites that share the same topics and subject matter that every page on your site also contains.

Google likes to see a lot of relevant links to your site coming from larger and more established sites before they will even consider giving you a top twenty placement in their page rankings. A good way to get a sizable amount of links set up for your site is by doing an intensive search on Google by entering the keyword phrase that describes your website perfectly. Once you do that, go to the top thirty sites that you find and examine each site thoroughly before you e-mail the webmaster at each individual site to ask them if they would link your site with theirs.

Most websites encourage new site owners to link to them by having a "Link Your Site" page on one of their main category pages. Just go to each site's navigation bar to look for it, and if that fails, go to the "Contact Us" page and kindly request a link to be set up between you and the site that you feel will benefit your web pages by being associated with yours.