Publicity for Small Business Consultant

Good publicity is important to any business. For a small business consultant, publicity can be the difference between having all the projects they can handle or from starving. The two biggest ways top grow a small business consultant's practice are testimonials and publicity.

If the consultant is just starting, it is hard to get testimonials. However, a resourceful small business consultant can use publicity at low or no cost to jump starts their consulting business. There are plenty of ways to get publicity for the consultant and you will see the best ways here.

The key to getting publicity is to stand apart from the crowd. If the small business consultant is the same as their peers, that is not newsworthy. This will not lead to publicity. There are plenty of ways to stand apart from other consultants.

Making a controversial statement is definitely a way to get noticed and possibly attract publicity. Going against the mainstream in the consulting profession will get attention, if it is backed with facts. The options to make a controversial statement are not limited to a few choices. The controversial statement could be made in a speech to a business group, article and an editorial to a newspaper or trade magazine.

Developing a unique selling proposition (USP) is another way to create publicity. For example, it could be a Funniest Small Business Consultant in New York. There are many better examples than that, but that is to give you a general idea of how you can be different. It should only be a line or two to keep it memorable. They may not know your name, but if they want the Funniest Small Business Consultant you will be remembered and the media loves uniqueness for news stories.

Another way to generate publicity is to become known as an expert. The easiest way is by writing a book. It gives the consultant instant credibility and a great reason for a press release. It is easy to become an author with self-publishing sites that are now available.