8 Low Cost Ways to Market Your Soap Making Business!

If you have your own soap making business, you know it can be a challenge to find new markets for your handmade soap. It may surprise you to learn there are a variety of low cost and even free ways for you to market your soaps. Here are some ideas:

1. Design a business card that really plays up your soap making business. Include a photo of your handmade soap right on your card. Nothing attracts the eye and promotes a desire to buy better than a photo. Include useful information on your business card such as "5 Reasons Why Handmade Soap Is Better". Make sure your website address and contact information are clearly displayed on your card.

2. Give your business card out everywhere you go. Place one into fishbowls at restaurants and post them on bulletin boards in libraries, grocery stores, and schools. Give one to your hairdresser, dentist, and tailor. Do it consistently and you'll see results!

3. Join your local Chamber of Commerce and network with other members. Your local Chamber of Commerce probably offers monthly meetings where you can meet other small business owners. At these meetings, you'll likely find retail store owners who would love to carry your handmade soaps in their stores. Retailers are always looking for something unique they can offer their customers. Take lots of business cards with you to the meetings!

4. Design a knock out flyer. Again, be sure to include an eye catching photo of your handmade soap on your flyer. As with your business card, give people useful information on the flyer and let them know how your soap can make their life better. If your soaps are all natural, emphasize the fact that there are no synthetic chemicals to cause health problems. Are your soaps super moisturizing? Let them know how their dry skin will improve. Post your eye catching flyers on every bulletin board you come across.