BzzAgent.com And Word of Mouth Advertising

Bzzagent.com offers word of mouth advertising for companies by giving free samples of products to its members (bzz agents) who fit the profile that a company seeks to target with its product. Both companies and bzz agents benefit from the service provided by Bzzagent.com.

Word of mouth advertising is probably the best form of advertising. What is a better way to learn about a product than from someone you know and trust who has already tried the product and is willing to give you an honest opinion for which they have not been paid. A friend or family member may try a new product and either love it or hate it. Because they are not trying to sell the product or make any money associated with their opinion of the product, they simply let you know whether or not they liked the product and why or why not.

Bzzagent.com operates on the use of honest opinions to tell the public about new products. Companies use Bzzagent.com to reach consumers. The consumers use Bzzagent.com to try new products and then tell others about the products. Bzz agents are never paid to try new products or to give only a positive review of them.

When a Bzz agent tries a new product through Bzzagent.com they should share their opinions of that product with others. Bzz agents give other people information about the product and how well it worked for them (or not!). Once a bzz agent has tried a product and spread "word of mouth" about it, they submit a "BzzReport" about their experience and how they spread the word about a particular product. The reports are reviewed and as a bzz agent writes more reports about products they have sampled through Bzzagent.com, they move up in ranking and are offered more products to try and offered the products earlier than lower ranking Bzzagents. For bzz agents, participation is the key to getting more products to try out.