Improvements in Connecticut Service Plazas and Rest Areas Can Lead to More State Revenue
More Than Just McDonald's, Mobil, and Vending MachinesHow
By Corey Sipe, published Jun 29, 2007
Published Content: 736 Total Views: 350,238 Favorited By: 4 CPs
According to Earth Tech, a contractor for the Connecticut Service Plaza/Rest Area Study who worked with the firms Fitzgerald & Halliday, ICON, UIC, and The Williams Group, these centers make more money for the state than some would believe.
McDonald's most recent annual report shows that average annual sales at restaurants in Connecticut Service Plazas are $1.8 million.
This is almost double the annual average for McDonald's non-highway locations.
This includes revenue generated from 10 restaurants and 2 coffee shops in service plazas with food services which are located on Interstate 95 since the other highway service plazas and rest areas either have solely gas station and convenience store operations or purely consist of revenue makers which are limited to vending machines and pay phones.
In total, all restaurants and coffee shops owned by McDonald's produce annual sales of $34 million.
They are required under the current lease with the state of Connecticut, the owner of the land they are located on, to pay a rent of 18 percent of annual sales.
While McDonald's performs basic maintenance operations for these facilities, they do not invest capital into making building improvements such as interior renovations, building additions, or exterior changes to the properties.
McDonald's is currently the largest lease holder of most of Connecticut's highway service plazas while Exxon Mobil is the second largest lease holder.
Total gross sales of master concessions were $41 million.
84% of total sales were attributable to fast food while the other comes from non-fuel sales at gas stations and convenience stores, gift shops, and vending machines.
When calculating all sales together, Earth Tech found each service plaza unit has average annual sales of $3.4 million and an average size of 10,000 square feet.
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Improvements in Connecticut Service Plazas and Rest Areas Can Lead to More State Revenue
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Takeaways
- Earth Tech recommends following New Jersey's lead and having HMS lease service plazas
- Connecticut has average sales of $3.4 million per plaza, NJ has $8.5 million per plaza
- Connecticut receives $6.3 million in revenue while NJ receives $14 million in revenue
Did You Know?
Earth Tech believes that the system of 31 rest and service plazas can support over 600,000 square feet of revenue supporting space and sales would generate $260 million a year.
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Posted on 06/23/2008 at 7:06:54 PM