How to Use Image Search for SEO?

Including Image in Webpage May Ensure Top Rank in Google

For a long time viewers are flocking to some of the pages of my website through Google's image search. To give an example, if you type the phrase 'how to write business letter' in image search of Google, the 3rd top result is that of the webpage, 'how-to-write-a-business-letter.html' of my site.

When I do organic search for the same phrase in Google, my page however doesn't list in top results. So, why is image search so benevolent to my webpage whereas the organic search is not?

The reason is I've an image of a structured business letter in that page. The key-phrase of the page is 'how to write a business letter', and though the image-name is not the key-phrase, the page still ranks as high as the third position (as of this writing) in Google image search results.

This obviously means 2 things. First is of course that surfers are increasingly doing image search with their chosen search term. Second, if the image name too is after the key-phrase, chance is the webpage will continue to enjoy top ranks over a long term.

If that seems a juicy proposition, wait before you run to include images in all your web pages. Why?

Suppose your page with an image ranks high in Google's image search results. However, when the image is clicked in search results, the page that Google displays is not your webpage. It's rather a Google page in 2-part frames in which the lower half is your actual webpage to which the image belongs.

Okay, Google allows the upper frame to be removed so that your webpage is displayed, but that depends on the visitors' wish.

In other words, in order that your actual page is displayed the visitor will have to click a second time to remove Google's frame. And we all know how hard it is for a second click to come by.

The question is will the visitor click a second time so as to actually come to your webpage?

Let me answer it as I understand. If I do an image search, and from the search results come upon a similar frame-page that Google presents, I'll scan the lower half to find if the webpage has something of interest for me.