7 Ways to Tell If Your Business Has Outgrown Microsoft Outlook

Here’s a question for you. What did you use to send email before there was a program called Microsoft Outlook? I for one used a program called Eudora for windows. Not that many people know about Eudora but it was once the best email clients there was on the market way back in 1996. Fast forward ten years later and most of us are using the latest version of Microsoft Outlook. Outlook has been very good to me over the years and it will continue to be the main source on which I send and receive email on a daily basis.

Microsoft Outlook has many strengths as an email client, calendar and task manager but it will not do some things that are almost required to be successful in email marketing. Microsoft Outlook falls short in sending out bulk or broadcast emails to ones client email list. If you are still using Microsoft Outlook to send email to your many distribution lists then you have an idea of this limitation. Here are the seven questions that you need to ask yourself to know that your business has outgrown Microsoft Outlook.

1.Distribution Lists Management
If you are having trouble keeping your distribution list organized and you don’t have a clue who is on or off them? You may have outgrown Microsoft Outlook.

2. Duplicate emails
If you send out emails and are not sure if you sent the same email out more than one time to the same person? You may have outgrown Microsoft Outlook.

3. Using BCC over CC
If you are confused or not sure when to use BCC (Blind Carbon Copy) over CC (Carbon Copy) then you may have outgrown Microsoft Outlook.

4. Follow up
If you do have someone who signs up to be on your mailing list and you don’t have a way to automatically get back to them based on the date or how long he or she subscribed then you may have outgrown Microsoft Outlook.

5. Email Campaign Reporting
If you have no idea if the people you send email too even receive or even opened the email message then you may have outgrown Microsoft Outlook. 

6. Personalization
If you are unable to personalize your broadcast emails and can’t send the same email message to the many people on your list by name then you may have outgrown Microsoft Outlook.