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What is a Social Media Article?

Tips on Writing Social Media Articles

By Partha Bhattacharya, published Jul 01, 2007
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It intrigues me as to how one can write a 'social media' article unless perhaps the article one is writing is about reviewing one of the social media sites. Okay, there're rules to write a press release, a business plan, a story, a resume and even an obituary, if you ask me.

And yes over the past decade or so we've come across web content optimized for search engines using keywords as weapons in the armor. Again there are certain rules to write search engine optimized articles.

But social media article? How does that fit in a proclaimed writing style? Are there rules - or at least clues if not rules - about how to write one?

Seems there are as we'll explore in this article, and they're from experts who have successfully exploited the increasingly relevant social media marketing.

The one point that stands out is there is no way one must ignore the social media. It is the 'in thing' in these times. For if incidentally an article is digg-ed or stumbled upon or furled among many available options, chance is there'll be torrent of viewers embarking on it in a short time and may be even later.

To talk examples, there're instances where after an article is digg-ed by someone, it has fetched as many as 100 'diggs' in just under 5 minutes - and who knows how many visitors!

That ought to be reason enough to get unabashedly attracted to social media if only to induce short-term viral marketing at perhaps negligible cost.

To me however it's still a mystery as to what may qualify as a good social media article. How do you know which article of yours is a good click for social media visitors and which is not? Hanging about in social media sites will surely offer some clues. But wisdom says there's indeed a bigger picture in all this.

To get a feel of that I've been looking at a few articles by bloggers who have seen it and done that. The detail analyses can be had in my narration on how to write social media article.

Briefly, here are my takes:

Takeaways
  • Social media articles generally thrive on fresh or pathbreaking news.
  • It's better to stick to own style of writing than trying something offbeat now and then.
  • Social media traffic is largely unpredictable - here today, gone tomorrow.
Did You Know?
There is no need to mollycoddle social media visitors, because in doing so there is always a distinct possibility of veering away from one's own style of presenting things.
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