ESPN Wants to Know Who is "Now"?

Throughout the month of July ESPN is conducting a 32 man tournament to decide what player is "now", meaning they want to know who is the ultimate sports star. Now I'm not about to make any kind of predictions because this is basically just a popularity contest and it's pretty easy to guess who is going to win. But I do want to take a look at their field of 32 and ask, are these players really the "now" players?

The number one seeds - Tiger Woods, Peyton Manning, Lebron James, Tom Brady
Obviously all of these guys belong here. All four are arguably the most popular in their sport, all are still great players and three have won a Championship. I would be very surprised if Tiger Woods or Lebron James doesn't win the whole thing.

The number two seeds - LaDainain Tomlinson, Alex Rodriguez, Derek Jeter, Roger Federer
Okay I already have a couple of problems here. ESPN defines the ultimate star as someone who has on-field success and off-field buzz. LaDainain Tomlinson is a great football player and if this was just on-field success he'd deserve to be this high but as far as off-field buzz there is none, certainly not what the other people in this tournament get. At the very least he should be a lower seed. Also, I don't know about Jeter being on here either. Jeter is still a great player but as far as a star he's not the star he was five years ago and he's definitely not on the level of his teammate A-Rod.

The number three seeds - Steve Nash, Kobe Bryant, Reggie Bush, Shaquille O'Neal
What? Listen I know that the entire sports world has a man-crush on Steve Nash for some reason but he's on the same level as Kobe and Shaq? Seriously? He's higher than Dwayne Wade? He hasn't come anywhere close to winning a Championship, his two MVP wins were a joke and his off-field buzz isn't in the same universe as Kobe, Shaq or Wade. I'm iffy on Reggie Bush too, I know he's a talented player but one season hardly makes a star.

The number four seeds - Dwayne Wade, Dale Earnhardt Jr., Jeff Gordon, Maria Sharapova
I guess I cannot complain with any of these. They've all been pretty popular, are talked about a lot and have had a good amount of success.