RainFloresta Reveals the Health Secrets of the Amazon Rainforest

Now more than ever, collective health consciousness is looking more toward alternative methods of treatment for a variety of ailments. These days you can turn on the television and hear Oprah or the latest talk show guru waxing enthusiastic about herbal remedies and meditation, or read up in magazines on the latest health and beauty "secrets" employed by celebrities to keep them thin, flawless, and marketable. Call it a desire for a quick fix or curiosity of ancient secrets, but when it comes to looking and feeling good, interest in the exotic remains strong in the public eye.

Overall health and fitness is something entrepreneur Steve Van Leeuwen takes to heart. Having worked in the pharmaceutical and health fields for over twenty years, Van Leeuwen's fascination with alternative remedies peaked during a trip to Brazil. There he noticed the general condition of the people. Slender women with beautiful skin roamed the beaches, not a bit of self-consciousness shading their nearly bare figures in bikinis. People were energetic, a stark contrast to the growing sedentary attitude of Americans. He would learn, in addition to the average Brazilian's tendency toward natural exercise, that the population utilizes a good amount of resources from the Amazon rain forests to maintain their youthful vitality.

"Everywhere you went, the people were full of life," he said. "The Brazilian people don't have half the health problems we do. They eat healthy, live healthy, and just keep going."

It was Van Leeuwen's desire to share these health and beauty "secrets" with his home country that encouraged him to launch RainFloresta, currently the largest line of Amazonian supplements and beauty aids available for sale. Presently offering twenty supplements made of pure herbal extracts from rain forest resources, RainFloresta began in early 2007 as an Internet venture, and is slowly expanding into limited physical health markets.