Pheromones & the Effective Impact of Perfume Sales and Use

How Perfume Designers Are Impacting Sales with Synthetic Pheromones

It is no secret that perfume designers and manufacturers are very familiar with the concept of pheromones and the impact pheromones have on the connection among individuals at a subconscious level. As a consumer of perfume and cologne products, making the most out of this scientific research can provide for a great investment when purchasing higher quality beauty products.

Let's first look at what pheromones are. As molecules that are floating in the air, pheromones are excreted from our skin, primarily from areas such as the upper lip, in the groin area and under the armpits. Each individual has a unique pheromone that, when connected with the VNO receptors in other individual's nasal passage, can spark that "love at first sight" sensation. VNO receptors, while still heavily researched, are believed to be stimulated when very specific pheromones are present and, ultimately, open up the pleasure pathway to the brain, increasing blood pressure and respiration.

With this information, perfume designers and manufacturers are on a never ending quest to create the perfect concoction of scent and undercover matching making through VNO-to-pheromone connections. So, where do these pheromone additives come from?

Contrary to popular believe, perfume designers who taint perfume and cologne with pheromone components do not acquire those components from other human beings. Instead, through much research, many perfume manufacturers have been able to create a synthesized pheromone product that is commonly used in the pheromone based perfume or cologne.

The key to successful use of pheromones in a pheromone based perfume or cologne, lies in the need to balance the scents and chemistry of the perfume so as to not overwhelm the synthesized pheromone additive and visa versa. Because this is a complicated process, the cost associated with purchasing a pheromone based perfume or cologne can be quite significant.