The Apple of Your Eye: Why More PC Users Are Switching to Macintosh

There's Multiple Reasons Why Apple Inc. Has Been Getting More Market Share in the PC Industry

By buzzard34, published Jul 16, 2007
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Cellist Yo-yo Ma and professional skateboarder Tony Hawk use them. You have probably seen their products in classrooms, in offices, or even on the subway. Some abhor them, others love them. What are they? It is Apple Computer's line of products. These include computers and audio players that feature the ubiquitous Apple logo somewhere on the case, giving the obvious visual clue it's a Mac. They are renowned for their simplicity and ease of use, and for being that 'other' alternative out there when looking for a new personal computer. The "Switch" advertising campaign may have not been the most successful advertising conducted by Apple Computer to convert PC users to Mac users, but it is probably the most prominent in recent memory. It did state the point that the Macintosh is superior to any Windows-based computer.

The "Switch" campaign was launched in June 2002 to convince the general public that Macs were better than PCs because they were easy to use and didn't have the wealth of problems that plagued computers running Microsoft Corp.'s Windows Operating System platform. The advertising mainly consisted of testimonials by both regular people and celebrities (like Will Ferrell) appearing in television ads that talked about how Macs changed their computing experience for the better. Some of the regular people in these T.V. spots turned into overnight celebrities, such as Ellen Feiss. The advertising campaign did not work as well as Apple expected, but it did have some success in the way of parody ads in which actors complained about things like not having a right mouse button or the inability to run certain applications after switching to Macintosh. The simplicity of the Apple "Switch" ads is also what makes them memorable.

 
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the iMac, Apple's premier PC used to lure users away from plain personal computers running Windows.

Credit: Apple, Inc.

Copyright: Apple, Inc.

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  • Older Macs may look slower but are just as fast as their PC Counterparts
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  • Apple on the rebound ever since Steve Jobs retook the helm of the company
Did You Know?
Jonathan Ive was an architect who designed bathrooms before being hired by Steve Jobs as Vice President of Industrial Design.
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I'm not sure where your getting your facts but you know that macs don't use powerpc chips any longer they use intel based chips. So your intro paragraphs are invalidating your article. Also, if you configure a dell with simular specs as a mac its about $100.00 difference, aka using an intel prcoessor not an AMD. I won't address the comments made concering osx security flaws - all complex software systems have potential security issues its just a matter of quantity. We all know that windows, all variants since vista is based on win 2k baseline, has major security holes which is based on windows dlls. The biggest fallacy is that vista is created from scratch - thats just not true. Switching platforms should not be based on personal reasons but functional. If it makes sense to switch from windows to mac or vice-versa should be need driven. After years of fighting ms windows I made a decision to give a mac a try and I'm glad that i did because i will never go back.

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Posted on 07/25/2007 at 9:07:00 PM

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