Porn Pizza

Forget about Peter Drucker and his ilk. The true marketing geniuses are to be found in the unlikeliest places. A new pizza place in Winnipeg, Canada is doing roaring business; and can hardly keep up with the flood of orders.

To use advertising jargon, its unique selling point is good old-fashioned porn. Each pizza box comes with racy pictures at the bottom. The pictures range from softly-lit, lube-on-the-lens pictures like in Playboy, to raunchy, hardcore photos that would make Larry Flynt blush. The image is revealed as you eat the pizza. That should work up an appetite, huh? And just so everyone gets the point, the big display sign in front of the shop - as well as the labels on the pizza boxes - proudly announces themselves as PORNO PIZZA.

Not surprisingly, not all the local residents are thrilled with the new gimmick. "We live in a society that is so steeped in porn that people have it delivered to the dinner table," Roz Prober, of child advocacy group Beyond Borders, lamented in the Winnipeg Free Press.

Not that Porno Pizza owner, Corey Wildeman is fazed at the criticism. In fact, he plans to go national; and is already in talks with potential partners to open franchises across Canada. "You'll never go broke appealing to the lowest com­mon denominator," he explained. "Everyone knows sex sells."

Wildeman said he came up with the idea for the naughty pizzeria while talking with friends about classic porn flicks, in which "pizza delivery guys meet lonely ladies and deliver more than just pizza." Whatever may be his logic, he obviously figures he's on to a good thing - and his sales figures seem to bear that out.

Now here's the real kicker. As of now, three-quarters of his customers have been women. I guess that shatters the myth about males being the hornier sex.