Tips on Using MySpace to Promote Your Website

By Kathryn Lively, published Jul 24, 2007
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"Social networking" is the new buzzword in search engine optimization. Oftentimes, it doesn't even apply to standard websites, but rather to the large social portals that have fast become the popular sites to visit and join. MySpace is a prime example of such a social network. Perhaps you have listened to a radio show featuring a local band, inviting you to visit them on MySpace for their concert schedule. Television shows and movies, too, have launched official MySpace pages for their fans to leave messages. Not just for teenagers, MySpace gets noticed and helps people get noticed.

Here people can enlist and create weblogs and photo galleries, make unique designs to the MySpace template for a more personal look to their individual pages, and above all connect with other people. For the creative, the musicians, authors, and web designers, MySpace can serve as an effective promotional tool.

Using MySpace in conjunction with your existing website can serve to aid in your promotional efforts, whether you are selling your latest book or music CD, advertising web design services, or offering consulting on a variety of topics. There are quite a few advantages to using MySpace:

It's free! Despite what those oft-forwarded e-mails tell you, it costs nothing to join MySpace and set up a page. All you need is a bit of spare time and a valid e-mail address. Once you have signed up, you can start networking almost immediately!

It reinforces branding! MySpace allows you create a personalized URL. Say you have a book called "See Florida on a Dime". You can create a special MySpace for the book devoted to Florida and places in the book. You can also reserve the URL, www.myspace.com/floridaonadime (this is not a real profile at this writing), to let people know this is a page devoted to your book. This way, too, nobody else can claim the name, and you have reinforced your brand.

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Great article with some really useful advice. I am on MySpace but hadn't considered some of the things you talk about.

Posted on 03/13/2008 at 2:03:02 AM

 
You are reading my mind... I am currently in the process of collecting information for a new myspace: to promote my capaign as Mrs. Owings Mills US 2008 in preparation for the Mrs. MD pageant. I have also seen authors succesfully promote their book on myspace--I even heard sample chapters on audio! You are right: Myspace is an excellent tool for networking. It is also safe to say that it is not only for teenagers (as some think). Good job again and keep writing!

Posted on 07/24/2007 at 1:07:00 PM

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