Los Angeles Fashion Week

    New York may still be the capital of fashion in United States, but that doesn’t mean the residents of Los Angeles don’t have their own thing going on.  There’s no doubt that LA has style,  so when they launched their first fashion week, just a few years ago it fit right in with the culture of the city.  The events are put on my Mercedes-Benz, which is why it is called Mercedes-Benz Fashion Week, and most of the shows are held at Smashbox Studios.

  The idea behind fashion week is simple; twice per year big name design houses put out a clothing collection, and debut them to the world at their fashion shows.  The shows for the Fall/Winter season are held in March, and the Spring/Summer collections are shown in October. Presenting at fashion week is one of the best ways for designers to get press for their fashion line, and to get buyers from boutiques and high end department stores interested in ordering their pieces.  Along with buyers, celebrities, fashion critics and often socialites are seated in the coveted front row of fashion shows.  The two groups feed of off each other; designers get publicity for their lines if a big name celebrity such as Britney Spears or Gwyneth Paltrow attends their show, and in return the stars and starlets get their pictures in the press.