Review of Maybelline New York's Pure Makeup Foundation

Despite the name, Maybelline New York's Pure Makeup does not claim to be an organic makeup, only that it contains H2O. other foundations of course contain water as well, but it is promoted on the little Pure Makeup tube that it is 'shine-free' and contains water. I decided to try it out as it is fairly inexpensive and comes in a convenient squeeze tube.

Size and Price

The size of the tube is very practical. It is plastic, so you don't have to worry about breaking it, and comes in the average 1 fluid ounce size, like most foundations. They make better use of their container size than most of the other products in similar styled tubes.

I find that the price is reasonable. I found it for about $3.50, but it can run to about $5 in other places. Either way it is not highly expensive.

Matching

The product seems to blend in well and can be used on only the areas that you want coverage for a more natural look. If you are really pale in skin tone and have a hard time matching that color, than the porcelain ivory color is perfect.

Consistency and performance

For a makeup that boasts a high percentage of H2O in its contents, it isn't really runny. Most liquid foundations that come in a bottle are somewhat runny and are applied more easily by a sponge than your fingers; the disadvantage to that is that you can't blend it as well with a sponge as you can with your fingers because the sponge absorbs some of the foundation. But Pure makeup is actually the consistency of a cream. If you shake up the tube and then squeeze out the amount you want, it is a creamy formula and goes on easily with your fingers.

It feels very light compared to other foundations and the coverage is good for those that don't like to put too much on. I like that it feels watery instead of cakey when it goes on and is forgettable as it is unscented and doesn't get flakey later in the day.

It lasts all day without problems and doesn't usually rub off on clothing or people; but I would guess that it depends on how much you use as it doesn't have a guarantee of staying on your face.