Don't Go Away Quietly If You're Unsatisfied with a Company's Products or Services

From having many years of customer service jobs; I can tell you that being angry and upset at a company and walking away without letting the company know of your dissatisfaction is a lose-lose situation.

We've all had them, at one point or another in our lives. It's just a fact; you're going to have a bad experience with a product or service. Most people get angry or upset and never use that product or service again. If you're one of these people, I'm going to try and convince you to take a different course of action.

A course of action in which you come out much further ahead, than if you just went away quietly. Companies spend millions of dollars a year to attract new customers. However, the biggest asset a company has is its repeat customers. Because a company spends five times the amount of money to attract you to become a customer than it does to retain you as a customer.

So, what does this mean to you, as an upset customer? It means that it is cheaper for the company, who upset you, to appease you then to attract someone to replace you as a new customer. Companies don't like it when their customers just quietly go away. If a company doesn't know that it did something wrong, it can't correct the situation.

If you don't complain because you don't like confrontation, you can put that fear to rest. A good company will never put you on the defensive about something they made a mistake on. If you let them know what happened they will try to rectify the situation.

When you are wronged, and instead of ignoring it, take action. Go to the company or call them. It's always best to remain calm. Remember, the person you are speaking to is another person. They are just trying to make a living.

Also, before you contact the company, whether you go there physically or call them on the phone, be sure to understand what it is that you want them to do, to fix the situation. Do you want a refund, or a replacement, sometimes even just an apology would do. Whatever it is, make sure you have it in mind before speaking with the company.