Whole Foods 365 Organic

Anyone who is nutritionally aware makes organically grown food the foundation of their diet. It has greater nutritional value than conventional food and is relatively free of preservatives, pesticides, herbicides, and other bad stuff you don't want to consciously ingest.

Smart people know that eating organic food is practicing preventative medicine. This easily justifies the extra cost. You stay healthier if you eat right, thus avoiding doctor bills, not to mention all the other grief associated with illness.

The other aspect of organic food that is important is that it is kindest to the environment. Conventional food is a product that is produced for a profit, with environmental concerns only addressed for their marketing value.

If you do eat organic food you are already aware of Whole Foods. They are now the dominant player in the arena of Healthy food supermarkets. Their primary competitor is Wild Oats which Whole Foods is currently trying to acquire. The FTC has blocked this process and it is currently in the courts. It remains to be seen how this will turn out.

Trader Joe's is the only other national chain that I know of that features a lot of organic food. These guys are doing a pretty good job also; their stores are charming and fun to shop at with competitive prices, often beating Whole Foods. Their specialty is convenience foods for the singles market. They don't have much bulk produce.

There are some supermarket sized stores specializing in healthy foods in some local markets that are not part of these big chains, but most of them do not carry organic produce, which is a very specialized and somewhat difficult product to market because of its highly perishable nature.

People who are aware enough to eat organic food want fresh produce! The whole point of organic food is greater taste and nutritional value, and although packaged organic food is still superior, live organic produce is still the most valued food. There is even a culture of live foodists who only eat live organic food but that is another subject.