Promoting Your Associated Content Articles Through Netscape

Netscape, the company, has been around since 1994. My first encounter with Netscape was through Netscape Navigator, an internet browser similar to Internet Explorer or Firefox. I'd open the Netscape browser, and then navigate to the websites I wanted to visit. Netscape Navigator once had an 85% usage share on the internet, but the company was unable to keep up with Microsoft's push for everyone to use Internet Explorer, and their usage share dwindled to less than 1%. Netscape has since been bought by AOL.

Netscape (as part of AOL) is also a discount internet service provider. Customers pay for their internet access through Netscape, and have email addresses ending in "@netscape.com."

Netscape.com used to be a basic internet portal, similar to Yahoo. Users could go to netscape.com to view headlines, use a search engine, or browse a directory of websites. In 2006, however, Netscape changed its web presence, and has become what it calls a "social news portal." It's now a social bookmarking site for news articles, where users can submit and vote for stories. Stories with the most votes appear on the netscape.com front page.

That's why Associated Content promotes Netscape as a site to which content producers should submit articles. If you mouse over the Share This button at the upper right side of any article, you'll see Netscape in the list of bookmarking sites, along with Digg and del.icio.us.

So, why should you use Netscape in particular for your Associated Content articles? Well, I've found that Netscape listings often show up in internet search results, even if the article itself doesn't. That's a huge benefit, because it will draw more searchers to your article. I haven't had this success with any of the other bookmarking sites so far. No one sees my articles on Digg; it's hard to get noticed over there unless you get a lot more than three votes. Del.icio.us is nice for saving bookmarks for myself, but I'm not sure whether anyone else ever sees what I list there.