Step by Step RSS Feeds for New Users

Okay, you have a website setup to promote your books, music, and other products you wish to sell. With a bit of Internet savvy, you have created an attractive design to catch the Internet user's eyes, and with your expertise on the subject at hand you are able to provide thoughtful, provoking content. You are confident your site is optimized for good search results, with a good saturation of keywords in your content. Your site is simple to navigate, fun to read, and yet informative enough to be highly regarded by engines. You are ready for the world!

Yet, you feel as though what you are doing is not enough. Perhaps you enjoy a steady increase in traffic through traditional online marketing means, occasional tweaking of metadata and e-mail advertising. Offline advertising is not in the budget right now, and you want to try other, cheaper alternative before delving into pay-per-click advertising. What else is there to do?

Have you considered creating an RSS feed for your website? If you are in the business of promoting and selling many products and services, having an RSS feed attached to your website may be beneficial in attracting new visitors to your website. RSS stands for Real Simple Syndication, and it is a specific format for aggregating news and information to other websites and Internet users who read news through special aggregators, or readers.

Think of RSS as a distant cousin of the news tickers you see on your favorite 24-hour news or sports network. As new information is made public, the wires pick up the story and syndicate the content to interested third parties seeking information to distribute. An all-sports network, for example, would select only the most recent sports news from various syndicates to put on television. RSS works in a similar way.