Nuts About Nutella

Nutella is one of those foods that become addictive from the first taste. A combination of hazelnuts and chocolate, Nutella was destined to be a hit. Though it has been in the United States for over 20 years, many Americans have yet to try this sinful spread. If you are among the un-initiated, then perhaps it is time for you to "taste" a walk on the wild side. On the other hand, if have tried Nutella before, then this may be a good time to become re-acquainted.

Nutella is the invention of Pietro Ferrero, a baker in Italy. During World War II, cocoa was rationed, and Mr. Ferrero found himself in need of something to stretch the chocolate in his recipes. He began using hazelnuts since they were abundant in his area. The result was pasta gianduja, an early version of Nutella that he eventually sold in loaf form. The filling became so popular that Mr. Ferrero created a spreadable version called "supercrema gianduja," later to be named Nutella.

As Nutella sales grew, Mr. Ferrero opened a factory. When Nutella finally arrived in the United States, it was a very expensive import. Although the Italian and the American versions of Nutella are slightly different, Italians enjoyed having a taste of the old country. Sales of Nutella began to skyrocket, and Ferrero built a plant in New Jersey. Nutella has yet to catch up to the popularity of another product made by Ferrero and sold in the United States, Tic Tacs. In the world market, however, more consumers purchase Nutella than peanut butter.

If you have not tried Nutella or if you do not have any on hand, run, do not walk, to your nearest store and buy a jar. (The Nutella USA website has a store locator to help your search.) For those new to the Nutella experience, your first time may be intense, so be sure to purchase a quality bread product to ease your initiation process. Once enlightened, you will find that this luscious luxury has many uses. Try one of the various recipes available on the internet, or let your imagination take over and find your pleasure.