Hoffman Estates, Ill. -- Sears Holdings Corporation (Nasdaq: SHLD) announced that Richard Gerstein is coming aboard as chief marketing officer on August 6th for its Sears, Roebuck and Co. subsidiary, according to a press release at searsholdings.com
Richard Gerstein was the former global chief marketing officer for Alberto Culver Beauty, maker of St. Ives, Nexxus and TreSemmé hair care products and other home products such as Mrs. Dash® and Sugar Twin®. He was also senior vice president of the U.S. business. Information found on alberto.com, states that Alberto Culver (NYSE: ACV) is headquartered in Melrose Park, IL. Earlier this year, Alberto Culver announced strong earnings results from continuing operations for its second quarter and first half of fiscal 2007 and split its consumer products business and its Sally/BSG unit into two separate public companies. Gerstein was an asset to Alberto Culver Beauty, reorganizing and energizing the marketing, attracting top new talent and creating new marketing venues that accelerated brand growth and introduced new brands into mass retail markets.
Gerstein also spent some of his 20-years in the field at Procter & Gamble (NYSE: PG) as CEO of the now defunct Reflect.com customized beauty business. According to a report on criticalmass.com, Reflect.com used online questionnaires to allow customers to personalize a broad range of beauty products. Of Reflect.com in 2001, Gerstein said that it was a challenge to launch a new brand, but said that's difficult off-line as well as online. "We needed to build credibility and trust quickly."
Richard Gerstein was the former global chief marketing officer for Alberto Culver Beauty, maker of St. Ives, Nexxus and TreSemmé hair care products and other home products such as Mrs. Dash® and Sugar Twin®. He was also senior vice president of the U.S. business. Information found on alberto.com, states that Alberto Culver (NYSE: ACV) is headquartered in Melrose Park, IL. Earlier this year, Alberto Culver announced strong earnings results from continuing operations for its second quarter and first half of fiscal 2007 and split its consumer products business and its Sally/BSG unit into two separate public companies. Gerstein was an asset to Alberto Culver Beauty, reorganizing and energizing the marketing, attracting top new talent and creating new marketing venues that accelerated brand growth and introduced new brands into mass retail markets.
Gerstein also spent some of his 20-years in the field at Procter & Gamble (NYSE: PG) as CEO of the now defunct Reflect.com customized beauty business. According to a report on criticalmass.com, Reflect.com used online questionnaires to allow customers to personalize a broad range of beauty products. Of Reflect.com in 2001, Gerstein said that it was a challenge to launch a new brand, but said that's difficult off-line as well as online. "We needed to build credibility and trust quickly."
|
|