Chris Weaver - Online Coffee Gourmet

A Dialogue

Chris Weaver loved good coffee. He is a solid businessman with years of experience and knowledge. Weaver wanted to develop a lucrative online business. After careful research, and knowing he loved coffee, he decided to combine the two. The Coffee Gourmet is the result of that union.

As an internet entrepreneur, Weaver's data proved to him that the coffee business was highly competitive. However, it was also clear that there was room for a little rivalry. Because Chris did not operate a brick and mortar coffee business he knew he would have to seek out product and expertise in a different way than those business people who utilized that business model.

In the following dialogue the reader will see how Weaver set about obtaining the information he needed to be successful. The reader will also come to understand The Coffee Gourmet's secrets to customer satisfaction.

ABS) What did you do before becoming the Coffee Gourmet?

Chris) I took some college courses in business, accounting and marketing. I also graduated from a college with a diploma in travel and tourism. Most of my previous employment has been in the area of food and beverage and customer service, which has been a very valuable asset when starting an online business.

ABS) What event or events led you to the coffee industry?

Chris) When starting my online business, I had to figure out what would be the best product to be involved with. My extensive research kept bringing me back to coffee. I am a caffeine addict and drink up to 5 to 6 cups of coffee a day so I figured that it was better to sell something that you loved so much and believed in. My research also showed that even though there was lots of competition out there, there was room enough for more in the marketplace.

ABS) How did you accumulate the knowledge necessary to become a coffee expert?