Media and Public Opinion

How the Media Constructs Public Opinion

By Janet Clarke, published May 15, 2006
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There may be some people that think the Media has no relationship with the upper corporate class however the Film, “Constructing Public Opinion” and Domoff’s book have different point of views. “All of the large media companies are owned by members of the upper class, and they have extensive interlocks with other large corporations” (Domhoff 125). Knowing this can elevate to how the media affects the public’s opinions and perceptions .The movie “Constructing Public opinion” strives to show how the media is obstructed by the upper class. Since the upper class basically owns the media they use it to protect their own interests and issues. However, the public may believe the media caters to their needs but in contrast it doesn’t.
The complicated relationship between the upper class and the media can be described as have different points of views from each other. “The net result is an often-tense relationship between media executives and the rest of the corporate community, with corporate leaders placing the blame on the mass media for any negative opinions about corporations held by the general public” (Domhoff pg 126). The movie “Constructing Public Opinion” relates to the upper class and media’s relationship as having an elite way of reporting. 

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