Writing for Free: When & When Not to Do It!

A Look at the Pros & Cons of When, Where, & Why to Write for Free

Right off the bat, I want to say that there is no right or wrong answer to this topic. A lot depends on your end goal - to get a job, garner publicity, build a portfolio, etc. However, there comes a time when every writer should say no to writing for free. Below are some issues that I've been pondering about freelance writing.

Issue 1: Content for websites. Content is king on the Internet and everyone wants something fresh and unique on a regular basis. If you are promoting a product/service and write articles to generate publicity, then by all means, give the content away.

However, if what you are selling is your writing skill and are not promoting anything, then don't give it away. You'd be better off doing a direct mail campaign and spending your time creating pieces for your portfolio - even if they are only make-believe companies.

One could argue that the reason good writing is taken for granted is so many give it away. I give a lot of content away, but only within the framework of WIIFM (what's in it for me).

Issue 2: Writing on spec: For those of you who don't know what this is, see the article, "The Beginner's Guide To Freelance Writing" on InkwellEditorial.com. Jenna Glatzer, the author, explains spec writing brilliantly. The bottom line, once your portfolio is complete with good samples, stop this practice.

The exception would be if it's a credit from a noted source that you really want. After all, who's going to turn down Fortune? However, I believe there's a big enough need for good writers that you don't have to sell your soul for one credit, even if it is a "biggie."

How many samples should you have? I advise between five and ten. Try to get them from different sources - eg, two newspaper, three websites, two brochure, one sales letter, etc. This will give your portfolio a range. Nonprofits, friends with small businesses, neighborhood shops - all are possible non-paid sources to build your writing credits.