Promote Your Small Business with a Press Release

Writing a press release for publication in your local newspaper is one of the best ways to get the name of your business out to the public, and one of the least expensive. However, you need to be familiar with newspaper writing and aware of the etiquette of dealing with editors in order to get your release into print.

Here’s some advice to get you started writing your first press release. Following these simple tips can help get your release printed, carrying your message to thousands of potential customers.

Choosing a topic

The most important thing about writing a press release is to remember that it is not an advertisement. While a successful press release can help your company acquire new customers, its primary purpose is as a news story. Following are some examples of newsworthy events you might choose to write about. These are genuine news stories which may even result in a request for an interview with a reporter:

• Your company is organizing an event open to the public




• You’ve received an award or other recognition in your field




• You’ve released a book or CD, have an upcoming art exhibit, etc.




• You’ve performed an important community service




• Your company is offering a new product or service




• Your company is offering internships, training programs, classes, or opportunities to volunteer




• You’re teaching a course or giving a lecture

However, there are more common events that may result in your business receiving a mention in the business or community section of your newspaper:

• You’ve opened a new office




• You’ve completed a degree or training related to your field




• You’re hosting an open house




• You have an informational brochure or other publication available for the public

Journalism 101