Lane Bryant's Revolutionary Sizing System for Plus-Size Women
Right Fit
By Sierra Koester, published Aug 03, 2007
Published Content: 407 Total Views: 284,439 Favorited By: 20 CPs
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"I've tried on fifteen pairs of jeans and none of them fit right!" Monika complained to her best friend Janet. Most women have a very difficult time finding jeans that fit their bodies correctly. I know many women who wear jeans that are too tight or too loose because they cannot find jeans to fit them well. This leaves women feeling frustrated and negative towards their bodies. Lane Bryant may have created the ultimate solution for jean-hunting woes for plus-size women with their new line of Right Fit jeans.
Lane Bryant, the largest plus-size clothing retailer in the world has made finding the perfect pair of jeans easy for plus-size women. Their revolutionary system is based on a woman's hip to waist ratio. Yellow, red, and blue comprise the three basic categories of jeans based on a woman's body shape. A woman who is yellow is slightly curvy or "straight", with little to no curve from the waist to the hips. Red women have moderate curves and blue women are "curvy", with small waists and are fullest at the hips. Each color of jeans is available in sizes 1-8, determined by a woman's body size.
Lane Bryant conducted the first sizing study on women in more than 60 years. Over a three-year period, Lane Bryant used cutting-edge technology to scan 14,000 women's bodies. With this data, the company created their revolutionary sizing system.
Finding your right fit is fast and easy. Simply visit the Lane Bryant website or go to www.rightfit.com and click the blue, "Find your right fit" button. Measure your waist and hips and select the measurements from the respective drop-down menus on the page. Finally, hit the "Find my right fit" button on the bottom of the page.
The website will give you your body type color and size number. You can then click on the blue "Shop now" button to be taken to a page where you can search different styles of jeans in your color and size.
Right Fit jeans are available in petite, average, and tall lengths as well as boot-cut, flare, and classic styles. They are available in several different shades, including: dark blast, dark rinse, light rinse, medium, and vintage.
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