Improve Your Sales Letters Instantly with These 4 Simple Steps!

Frequently clients will ask me, "How can you write effective sales letters so FAST?"

One of my clients even shared with me how much time he was spending, hunched over his keyboard, trying to create the "perfect" winning sales letter.

A long time ago, my personal mentor and good trusted friend told me a secret that I have used ever since to write sales letters and any other type of business (or personal) letter. I shared this tip with my client and he's spending much less time agonizing over his sales letters now.

The "secret" is a little copywriting trick known by the acronym: AIDA. No, I'm not talking about some Italian opera - AIDA stands for: Attention, Interest, Desire and Action, the 4 components every good letter must have.

Here's how it works:

Attention
Think about the person you are writing to. What will benefit THEM? Why should they care about what you have to say? If you keep your writing focused on how what you have to say will benefit them, you'll capture their attention and compel them to keep reading.

Interest
Once you've captured their attention with your benefits, it's time to back those benefits up and hold your reader's interest with a few facts. Keep it short and sweet, but give 'em the facts - this stuff just isn't that interesting and won't keep your reader riveted to your letter for long.

If you told your reader at the start of your letter that your product would help him lose 30 lbs. by next week - you better be ready to back that up with some facts about the ingredients in your product that will do just that. (And if you DO have a product guaranteed to cause that kind of weight loss, call me!)

Desire
Now that your reader is interested in what you have to say, you need to help them understand why they should buy from you ... most people buy on emotion, and then look for logical reasons to back up their decision. Don't make them have to work too hard to rationalize their decision! Tell them about the advantages of buying from you, provide an iron-clad guarantee, offer a great deal and back it all up with testimonials from satisfied customers. (If we were fishing, this is where I'd tell you to "set the hook"!)