PepsiCo Admits Tap Water in a Bottle

When you think about your cool refreshing bottled water, do you think about someone collecting the purest waters off at the top of a mountain some where or someone filling it up from the tap? Well for PepsiCo's Aquafina, Dasani, and Nestle Pure Life bottled water the latter is true.

According to the Associated Press, PepsiCo Inc. announced that it will change the labels to let people know this water you are buying came from the same place as your tap water that you can get for free. (Well, not in those words.) Corporate Accountability International is the group responsible for gaining PepsiCo's admission and says they will continue to pressure bottled water companies to end misleading marketing practices such as the beautifully refreshing mountain pictures that most of them have on the label.

PepsiCo says that they think people understood this was regular bottled tap water that was purified and that many are also enhanced with vitamins and/or minerals. Nestle Co. also stated that their labels will have that the water came from "Public water sources."

According to The Beverage Marketing Corp. Sales of bottled water grew to 11 billion in 2006 and is expected to continue to grow about 10 percent. Kind of reminds me of the whole "Pet rock" rage back in the day.

Not only this admission and new label changes are beneficial to customers but this also helps many cities campaigns that have been trying to promote drinking of tap water. Such as the U.S. conference of mayors adopting a resolution to bring attention to the importance of public water systems and the negative impact of bottled water last month.

I never was a big fan of paying for bottled water and paying a water bill. My friend would always tell me that the reason she pays for water is because it's much better water then the water from the city. Well now she can't really say that. If it's the infiltration that bothers some, I say it's much cheaper in the long run to buy a filtered pitcher or a filter made onto your faucet then buy individual water bottles that is basically the same thing anyway.