What Do They Mean by Creating an Online Niche for Content?

Did you know that every day there are tens of thousands of Web searches performed that do not return valid and useful content? Did you know that all of the searches are tracked by a central database known as Wordtracker.com? In addition to the words and phrases people search for, search engines such as Google and Yahoo keep track of the number of sites they have indexed with those keywords, as well as how long a person spends on a site's page. How long they spend is believed to be a representation of the quality of the content on the site.

What does all of this mean? It means that anyone has the ability to look up different words that people have plugged into search engines and see if there was valid or useful related content available to satisfy the needs of those looking for that particular information. For example: If I perform a search on the internet for "vacation spots", 3 million results are returned. If I perform a search for "Forest Lake Minnesota Vacation Spots," zero results are returned. What does this tell me? It tells me that a Google search returns 3 million Websites with information about vacation spots, which means that if I wanted to create content with these keywords, I would essentially be competing with 3 million other Websites using the same keywords. It also tells me that there are zero sites with information on "Forest Lake Minnesota vacation spots". Therefore, if I wanted to create content based on the latter set of keywords, I would have no competition- my content would be a satisfcatory and useful result for anyone searching for such information. Here is the question that pulls it all together: how many searches are done every month for the keywords "Forest Lake Minnesota Vacation Spots?" Let say, for example, that between 600 and 800 searches are done using those keywords each month. That means your site would receive 600 to 800 visitors every month simply from being the top result in search engines using those keywords. In other words, you have found a niche.