Going Green Means Potential Jobs in the Job Market

Going green is one economic and environmental trend that does not seem to be turning around.

Since the late 1990s Americans and other Westerners have seen greater opportunities to go green. Protecting and caring for the planet can mean a number of things, and it isn't just the three R's anymore. Reducing, recycling and reusing may have been what Generation Y learned in Elementary school, however, that same generation is beginning to do much more in regards to environmental friendliness.

One area of the job market that has seen growth due to environmental causes is that of journalism. Many journalists have landed jobs covering a variety of environmental studies and cases. Greenbiz.com's provision of education, news and analysis has created many jobs as it has continued to bring in profit from environmentally friendly sponsors.

As the greenery expands in popularity and local awareness, the job market continues to infiltrate into this field. Every area of business seems to be included in somewhat of an environmental movement.

Marketing and human resources are two other areas that have seen a considerable rise in the environmental industry.

According to Kevin Doyle, president of Green Economy (forbes.com), the workforce has seen a significant rise of 1.6 million people over the past ten years. This number does not even include the job increases due to the organic food industry.

One industry that has seen growth due to the green movement is the construction industry. Green buildings that include more environmentally sound heating, cooling and energy efficient resources have been the cause of a great number of jobs.

Other careers that have taken a flying leap due to the environmental changes are brokers, engineers and sustainability coordinators. Bio-mimicry engineers, for example, have designed a self-cleaning paint that repels dirt, similar to the lotus leaf.

Sustainability coordinators work for large corporations such as Walmart and help oversee environmental effects of the industry at large.