The Awful Truth About Rural Cable TV Service

When you live outside of the city limits, in the quieter rural outskirts of your city, as my family does, you likely feel like red headed step children when it comes to being able to keep up with the latest technology -- Shoot, we can't even get the local cable companies to string us a cable line.

Rural means quiet or at least quieter. Quiet normally translate into less people being around you. There in lies the problem when it comes to getting service in your rural area. Not that I don't understand the process of taking and providing your service to the densest part of the population in order to maximize your revenue -- that's good, practical business. However, in history we find that most incumbent service providers, specifically Cable TV fell short because they NEVER intended to create ways to eventually reach the rural markets.

Incumbent Cable companies seem to have taken the business approach of “this is my product "You fit my product because I won't refit my product to fit you" In other words it seems they took the approach of if you have cable lines we are your company, if not, we are not your company and we never will be.

Now 20 years later, many of the incumbents find themselves in a severally dwindling market with a service that they never updated or refitted to reach everyone and they are now competing with new companies that has technology to do what the incumbents should have done years ago, and that is explore new and better technology BEFORE someone else did.

Years ago when you thought of Satellite TV you once thought about these big costly receptor dishes that covered up the entire front yards of people's homes. It was expensive -- far more expensive than Cable TV, it was bulky -- far more bulky than cable lines and the quality wasn't as good. Because of this only people who didn't have any other choice would purchase such big, bulky, hulky expensive thing. This was cutting edge technology that incumbents could have taken part back in its infancy stage and could have dominated this market with their decades of income reserves to invest in pursuing this new technology -- but they chose not to.